Market Like an Artist, Not a Salesperson
Your story, unique view of the world, and (totally not chaotic) process is your secret weapon.
At Creative Taxi, we say:
What makes you different makes you matter.
Your weird is your why.
In other words, your most unique qualities are telling you something.
A few quick ideas to use that to your advantage:
An artist's statement is a great idea to help folks understand your entrance: a simple statement in clear language to help potential buyers understand your point-of-view.
Create stories and promo art from this spark and use your social media accounts to build excitement around your upcoming release.
Write blogs and newsletters sharing the story behind what inspired your latest collection. Post videos, pictures, and screenshots of your work-in-progress for authenticity competitors can't touch.
Repost stories when people buy your art or hang it in their homes. (If it’s a photo or painting, for example.)
Yes, carry business cards, or something you can leave with folks — maybe a sticker or pin is more your speed? When someone compliments your work in person, it leaves a lasting impression. Consider including QR codes that link directly to your online store, social profiles, newsletter, etc.
Have you thought about a podcast? Record with a collaborator or interview interesting people in your field as a way to get your name out there.
Don’t forget the power of community. Connect with local artists or visit the next art fair in your area — you can meet fellow artists, share insights, and maybe even pick up a few referrals this way.
Don’t underestimate a good ol’ Google search. Look for art shows near you, online galleries accepting submissions, and local businesses that could be looking for new wall art. You can also attend or host an art class.
